sales-enablement-case-study

Development of Gamified Microlearning Platform
for a Leading Provider of
Revenue Generation and Management Solutions
Case study

The Client

A leading provider of Enterprise Revenue and Profitability Management Solutions for the media industry. The company offers revenue generation and management solutions, ad-tech and mobile advertising platforms, and an array of digital audience engagement tools that drive new growth opportunities.

Business Needs

The client wanted to bridge the gap between their Product-Marketing-Sales teams spread across 30 different states in North America

  • Looking for a solution that provided a knowledge base to sales and customer-facing teams and made marketing collaterals accessible and sharable.
  • Enabling geographically separated sales personnel to be on top of the dynamic changes in social media and digital media strategy to drive sales.

Solution Highlights

  • A hand-crafted gamified microlearning platform
  • Huge impact on the learnability of the entire sales and customer-facing teams
  • A better understanding of product knowledge and offerings
  • 20% increase in yearly revenue
  • Structured micro-learning pedagogy
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