A leading provider of Enterprise Revenue and Profitability Management Solutions for the media industry. The company offers revenue generation and management solutions, ad-tech and mobile advertising platforms, and an array of digital audience engagement tools that drive new growth opportunities.
The client wanted to bridge the gap between their Product-Marketing-Sales teams spread across 30 different states in North America
- Looking for a solution that provided a knowledge base to sales and customer-facing teams and made marketing collaterals accessible and sharable.
- Enabling geographically separated sales personnel to be on top of the dynamic changes in social media and digital media strategy to drive sales.
- A hand-crafted gamified microlearning platform
- Huge impact on the learnability of the entire sales and customer-facing teams
- A better understanding of product knowledge and offerings
- 20% increase in yearly revenue
- Structured micro-learning pedagogy