Data Lake and Reporting Platform on AWS for a Leader in Media Sales

Case study
Data Lake and Reporting Platform on AWS
for a Leader in Media Sales

The Client

The client is a leader in media sales, with advertisers across 200 business verticals, having revenue streams like television, radio, and digital media.
A case study on Openpage for a renowned publisher in UK
1M+ Events Processed Per Day
15K Campaigns Supported Per Day
6K Advertisers Supported Globally
15 TB Of Data Processed

Business Needs

The client required a robust data lake and reporting platform on AWS.

The following were some key challenges:

    • Data source & structure was heterogeneous.
    • Complex data from legacy systems had to be analyzed.
    • New business models had to be stored, sliced-diced, and analyzed.
    • Requirement of descriptive & predictive analytics and geo-functional reports.
    • Stringent requirements on security, reliability, and performance.

Solution Highlights

  • Dynamic report generation using custom data points
  • Personalized dashboards for all users based on their preferences
  • Role-based reports for various stakeholders in the customer ecosystem
  • Interactive reports with filters and drill-down capability
  • Insights & recommendations based on historical usage

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